CMDW 2020 Identity

This project is part of my university course assignment, for which I designed an identity for the annual "Chiang Mai Design Week 2020" festival. The festival is a joint effort of creators from different industries, established and upcoming designers, craftspeople, artists, and entrepreneurs in Chiang Mai. My concept for the festival's identity is based on the structure of creative elements. To represent this, I used red, yellow, and blue, the primary colors that serve as the foundation for all other colors, along with geometric shapes that form the basis for any structure. The project includes a poster, staff hanging tag, festival ticket, and souvenir sticker.

identity design

University Course Assignment