McDonald's Rest

This project is part of my university course assignment. I tried to create a new product or service for an existing brand. I chose McDonald's, a popular fast-food brand, and developed the concept of a hotel called "McDonald's Rest" under the McDonald's brand. The idea was to provide affordable accommodation for individuals or travellers who need a quick check-in and check-out, in line with the original brand concept of fast food that can be taken away quickly. The project includes a key visual, name card, and door hanger.

identity design

University Course Assignment